Pattaya Daily News

19 September 2008 :: 17:09:43 pm 3550

Siam Commercial Hosts Business Seminar

The latest Bai Pho Business Forum featured a "Strong Brand, Long Lasting Business" seminar in a bid to enhance entrepreneurs’ vision in fortifying their brands. Strong brands play a critical role in contributing to the success of any business, in terms of growth and competitiveness, especially SME businesses.
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Bangkok, the 19th of September 2008 [Pattaya Daily News]: In her keynote Forum address titled “The Critical Need in Building a Strong Brand,” Siam Commercial Bank President Kannikar Chalitaporn noted that an important strategy for strengthening SME businesses is to create product or service brands. Strong brands add value to products and services and help distinguish a business from rivals. A good brand involves a combination of factors, including pricing, packaging, raw materials, and a meaningful and easy to recognize logo design.

Colour also plays an integral role in stimulating consumer memory. Successful branding comprises 3 components; pertinence, relevance, and clarity. A brand must be consistent, and entrepreneurs must clearly identify their market position in order to set their direction in response to competition.

On this same occasion, the Bank also invited veteran executives from leading businesses to provide their views, including Mr. Vicha Poolvaraluk from Major Cineplex Group PCL, Mr. Pravit Chitnarapong, from Black Canyon (Thailand) Co Ltd, Mr.Weerawat Korpaiboon from Thai Storage Battery PCL (better known as 3K Battery), and Mr.Panithan Pawaroranwittaya from the Saha Group’s Boutique Newcity PCL. All the veteran executives agreed that a strong brand is critical in today’s competitive business environment, as businesses need to differentiate themselves from other businesses. In order to develop their brands effectively, entrepreneurs must recognize their own strengths and weaknesses and seek to continuously explore consumer and competitor prospects, which can change overnight.

The seminar was a result of cooperation between Siam Commercial Bank, the Federation of Thai Industries, and the MAI Stock Exchange. The “Bai Pho Business Forum” is one of many projects organized by Siam Commercial Bank with the aim of continuously enhancing the strong potential of Thai entrepreneurs. The forum organizes business-related seminars to benefit businesses, and to provide insight into both the Thai and global business environments. Siam Commercial Bank is dedicated to promoting SMEs in order to strengthen their business and support a sustainable Thai economy.

Reporter : Methawee   Photo : Internet   Category : Business News

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