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Pattaya Daily News

Hilton
14 May 2010 :: 10:05:06 am 20373

New Pattaya McDonalds Introduces ‘Drive-Thru’ Concept

With the introduction of this seventh McDonalds Restaurant in Pattaya, we will see their latest concept of “drive through” fast food services that customers with cars find so convenient.
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Pattaya, the 13th of May 2010 [Pattaya Daily News]: This new McDonalds is ideally situated on Sukhumvit, halfway between Pattaya South Road and Pattaya Central Road. As well as its fast take-away service, it has over 20-car parking bays and seating for around 135-people, including a nice upstairs mezzanine floor for around 50-people, which is particularly suitable for larger long stay groups.

PDN was lucky enough to interview the Chief Executive of McDonalds in Thailand, Mr. Hester Chew, who took control of the entire Thai operation late in 2006, and quickly introduced some new ideas. As he had previously held senior management position in another fast food chain of companies, he knew exactly what he wanted, and the introduction of separate “McCafe” coffee lounge sections to most of the McDonalds restaurants has been highly successful. One of the best items on the menu at McCafe is the recent addition of the new McCafe “Caramel Machiatto.” At 95-110 baht this is a hot or ice cold coffee based drink with smooth chocolate and a sweet after taste of caramel, which everyone agrees is absolutely delicious.

The American / international menu has all of your favorites with the big breakfast at 110-baht being extremely popular, and the most pleasing aspect is that the burgers and “hash browns” do not taste oily or look greasy. This is a huge “plus” over many other fast food outlets, where the food that you get leaves you feeling heavy in the stomach. After 3-1/2 years of running the McDonalds franchise in Thailand, Chief Executive, Mr. Hester Chew, told us that they now had around 97-McDonalds Restaurants in Bangkok, and this 137th branch will be just as successful as the others, because of his well formulated planning and many years of experience.

Reporter : Harry Green   Photo : Harry Green   Category : Business News

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