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Pattaya Daily News

11 December 2012 :: 13:12:00 pm 69273

New Pattaya Beer Makes Big Splash At Launch Party

Beer lovers in Pattaya will soon get another choice with the introduction of the new Pattaya Lager Beer. Local dignitaries and other beer aficionados attended the festive launch party at the Cape Dara hotel. The new beer will initially be distributed exclusively in Pattaya.
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PATTAYA – December 8, 2012 [Pattaya Daily News]; At Cape Dara Hotel in North Pattaya, the official announcement of Pattaya Larger Beer was made by Mr. Boonanan Pattanasin, the managing director of Racha Distributer Co.Ltd.; and Mr. Monprasert Santiprasitkul, managing director of Pattaya Beverage marketing, the producers of Pattaya Lager Beer.

Among the honored guests attending the launch party were Pattaya Lord Mayor Itthipol Khunpluem; Mr. Parames Ngampichet, vice president and representative of the financial banking institution; and Mr. Surachai Trakulthong from the Palang Chon political party.

Many celebrities joined in the festivities, such as Poi Treechada, Fa Thanyasorn, and Haword Wang, who performed fashion show together.

Because Pattaya Lager is a new product, it faces a challenge in grabbing a market share from other popular Thai beers. Marketers will target specific consumer groups, residents and tourists in the area who guzzle their beers in more than 1,000 Pattaya bars.

Pattaya Lager will be distributed to pubs and beer bars on Pattaya’s main roads, along with the restaurants and stores, in order to gain market share in the beer market and establish the new brand in people’s minds.

Reporter : Prawprow   Photo : Prawprow   Category : Business News

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