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Pattaya Daily News

04 March 2012 :: 11:03:48 am 62404

Chonburi Province & Pattaya City Targets 10 Million Tourists In Three Years

Pattaya, Chonburi province is gearing up to increase the number of tourists to 10 million visitors, bringing in 100,000 million THB revenue in three years.
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Mr. Vittaya Khunpleum, the Lord Mayor of Chonburi Provincial Administration said, that since establishment of the international five star propereties: Centara and Hilton hotel and with more luxury hotels expected to open. with 3,000-4,000 hotel rooms to support the growing demand of tourists visiting Chonburi province.

Pattaya City has set a target of 10 million visitors within the next 3 years. This will bring in 100,000 million THB in revenue and make Pattaya the number two destination in the Kingdom ahead of Phuket.

Pattaya City has used the budget to build a car park for the popular Cape Laem Balihai area and to improve the traffic flow. The work is expected to finish in September this year.

The marketing strategy, for Chonburi province will include four major annual events: The New Year Count Down, the Song Kran, the Loy Krathong festivals, PTT International Pattaya Tennis Tournament and Pattaya Music Festival.

Besides, Pattaya City has prepared budget of 40 million THB to advertise Pattaya and Chonburi at international trade shows & exhibitions such as World Travel Market in London and ITB in Berlin, Germany.

“Pattaya, Chonburi is world class destination offering a great variety of attractions from tropical beaches, to outstanding golf courses and shopping galore. This year we expect a growth of not less than 3% when compared to last year with a revenue of 70,000 million THB or seven million tourists visiting Pattaya and Chonburi.” said Mr. Vittaya.

Category : Tourism News

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