Pattaya Daily News

27 November 2007 :: 10:11:24 am 22910

540 Million Baht Lifestyle Center, The Avenue, Pattaya, Opens

Siam Future Development Company has invested 540 million baht to open The Avenue, Pattaya as a center for Food, Fashion and Entertainment; and includes such attractions as Major Cineplex and Bowl and California Wow Fitness.
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Mr. Chatpong Chatphuti, Deputy Mayor of Chonburi Province, Mr. Ithiphol Kunpluem, advisor to the Mayor of Pattaya and the executive management of Siam Future Development Company joined in the opening ceremonies of The Avenue, Pattaya; amongst honorable guests and the media.

Siam Future Development Company of S.F., a leading company in the development and management of shopping centers, in Thailand, has put emphasis on being the foremost developer, in Asia, by presenting a new concept in shopping centers. The company has invested 540 million baht to create The Avenue, Pattaya to serve Thai and foreign customers, in Pattaya, and from nearby provinces, including Thai and foreign tourists.

The Avenue, Pattaya is a center for lifestyle and entertainment in a space of 40,000 square meters, on land consisting of over eleven rai. The project was designed by a team of architects, from Contour Company, who put emphasis on bright and airy buildings, containing a large walkway which connects each shop. The building design and interior represent the ideal of a lifestyle center.

The project is beautifully landscaped and emphasizes nature with large trees and shrubs, which complement the stylish architectural features such as a stepping stone garden which is part of a walkway next to a running stream.

Mr. Nopporn Withoonchart, President of the management team of Siam Future Development Company, revealed that The Avenue, Pattaya, was conceived with the concept of preserving nature from the beginning of its inception. No large trees were cut down and the construction design avoided harming natural features. Mr. Nopporn is confident that the project will be well received by Thai and foreign customers, alike.

The Avenue, Pattaya, is a 40,000 square meter lifestyle center, with 22,000 square meters of retail space. The car park can accommodate 350 cars. Some of the shops and attractions include Villa Supermarket and Major Cineplex, which also includes a bowling alley and a karaoke. Fitness enthusiasts should not miss California Wow, which is also located at The Avenue, Pattaya. M.R. Jatumongkol Sonakul’s well known restaurant, Orangery by the Sea, is also located here.

You’ll find new, trendy eating places at The Avenue, Pattaya ,as well, including actress and TV personality Yanee Jongwisut’s Pizza Pizza, Iberry Ice Cream, McDonald’s, which includes Starbucks, Au Bon Pain and Whittard of Chelsea.

You’ll also find many beauty and fashion shops, such as Brite Smile, Nike, Adidas, Puma, Triumph, Nautica, Cerruti, Surfer Paradise, Dortmund, Geox and others.

“Siam Future Development Company has focused on keeping their name as the leader of the new concept of shopping centers. By the end of this year, the company will open ‘Khao Yai Market Village’ and has planned to open another twenty shopping centers within 2007,” Mr.Nopporn added.

For more information on The Avenue, Pattaya,
please see www.siamfure.com.

For more details: contact
Khun Elizabeth Wongwasin at lisa@124comm.com
Khun Kitisak Anansithichoke at kittsak@124comm.com

124 Communications Company:
Tel. 0-2662-2266, Fax: 0-2204-2662

Reporter : PDN staff   Category : Business News

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