Pattaya Daily News

06 July 2006 :: 15:07:11 pm 23185

40 million SMSs sent during World Cup tourmament

BANGKOK, July 5, Thais sent almost 40 million text messages via their mobile telephone Short Message Services (SMS) so far during the World Cup football tournament to win prizes offered on radio and television programmes, according to the Kasikorn Research Centre (KRC).
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At six baht per message that adds up to a hefty Bt240 million — or US$6.3 million — just for SMS messages during this time.

The leading think tank said in its research connection between SMS messages and World Cup 2006 that World Cup fever had gripped the nation after the matches were televised without commercial breaks during each half.

Businesses, both related and not related to the World Cup, were joining the bandwagon to use the tournament to spur sales of their products — particularly sending SMSs to win prizes.

KRC said that according to a survey done in December last year, 84 per cent of mobile telephone users sent SMS messages–the most popular additional service offer by mobile service providers.

It was expected that the number of text messages via SMS would increase significantly during the World Cup.

KRC projected that about 38 million messages would be sent during the month-long tournament or on average arould 600,000 SMS messages per match.

The cost of an SMS message was six baht per message, meaning that some Bt230 million would be spent by hand phone users duing the tournament that kicked off on June 9 and will end this Sunday, July 9.

The numbers of SMS messages in each match varied depending on the teams, the timeframe and the value of the prizes.

Reporter : PDN staff   Photo : PDN staff   Category : Business News

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