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Pattaya Daily News

11 March 2011 :: 16:03:21 pm 51386

Visa Makes Debit More Rewarding for Thai Consumers

Visa teams up with six leading retailers to spearhead a nationwide debit campaign.
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Pattaya, 11 March 2011 – In support of the national electronic payment system roadmap, Visa has launched a new platform of benefits from six leading Thai retailers to reward Thai consumers who use their Visa Debit cards.

Following a Visa survey  which revealed one-third (33 percent) of Thai consumers would prefer to pay for daily purchases with a debit card rather than cash, the Visa Debit rewards program is designed to offer consumers discounts and rebates for everyday items when they pay with Visa Debit cards. 

The participating retailers of the program are Bangchak, Bangkok Hospital, Big C, Central Department Stores, HomePro and Thai Ticket Major. Visa Debit cardholders can enjoy a range of rewards when they shop at these merchants from January to September 2011, including:

Somboon Krobteeranon, Country Manager, Thailand, Visa said: “While many Thai consumers own a debit card, the majority don’t realize that it can be used for everyday spending and not just as an ATM card. Debit cards are a viable alternative to using cash as they offer consumers greater convenience and security.  Our campaign in 2011 is aimed at educating consumers that Visa Debit is a smart way to pay and at extending promotions to consumers who use their Visa Debit cards.”  


“More than just a payment tool, our tie-up with six top retailers, including supermarkets and gas station operators, will allow our cardholders to enjoy a range of benefits for everyday items and make paying with Visa Debit cards a rewarding experience.”

According to the Visa survey, key reasons for Thais choosing debit over cash were increased debit card acceptance at merchant outlets (35 percent), payment features such as financial management (32 percent), ability to make online purchases (30 percent), and to earn rewards (26 percent).

Complementing the rewards program is a series of road shows to help consumers learn about the benefits of Visa Debit cards, including better financial management and Visa Debit acceptance.


Krobteeranon said, “Visa Debit offers consumers convenience, monthly transaction information to help with personal financial management and peace-of-mind with Visa’s Zero Liability protection against unauthorized transactions. For retailers, accepting Visa Debit cards opens up new channels of payment while issuing banks can take advantage of Visa Debit to offer their customers wider acceptance, recognition and reliability through the Visa brand.”

About Visa:
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world’s most advanced processing networks—VisaNet—that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit www.corporate.visa.com

For further media information, please contact:
Tanyawan Surasarang or Waruch-on Manomairat
Spark Communications    
Tel: 02 653 2717-9
Email: oui@spark.co.th or yim@spark.co.th

Photo by: Vanida Loupisalchai

Reporter : PDN staff   Photo : PDN staff   Category : Business News

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