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Pattaya Daily News

20 April 2009 :: 22:04:57 pm 2086

The Metamorphosis of Pattaya

Pattaya has finally been designated as a suitable candidate for substantial improvements in its environment and infrastructure by the government. The city and its eight adjacent tambons have gained the go ahead from the necessary government agencies to begin planning the blueprint to perform the much needed transformation of the city into a green and pleasant resort destination, acceptable to tourists and visitors worldwide.
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The master plan to this end is currently being drawn up under the guidelines proposed by DASTA in collaboration with the Pattaya City Council, with the intention of beginning to implement the comprehensive redevelopment of the city a year from now.

DASTA, or the Designated Areas for Sustainable Tourism Administration, is a public organization that was established under the royal decree of September 13th, 2003, under the Thaksin government, to sustain tourism in various designated areas in Thailand. The cabinet of the present government has now ratified the proposals for the metamorphosis of Pattaya, originally put before it last month by Deputy Prime Minister, Maj Gen Sanan Khachornprasart, the overseer of tourism in Thailand.

The mission of DASTA is to integrate the tourism developments in designated areas under the government’s policy and regulation. The redevelopment of designated areas, such as Pattaya, will be overseen, preserved, and renovated in accordance with the stipulations of the necessary government agencies. The quality of tourism products and services will also be brought up to global standards, to allow Thailand’s premier resort to compete with other foreign tourism destinations.

Recently, tourism in Pattaya has suffered significantly, especially from the impact of the “shirt syndrome”, namely the Yellow Shirts’ closing of Bangkok’s main airports and the recent invasion of the city and particularly the ASEAN conference at the Royal Cliff Conference Centre by the Red Shirts. Added to this, we have the perennial problems of over- and haphazard development, overcrowding, deterioration of the public infrastructure, inadequate water supplies, coastal erosion and marine pollution and an increasing crime rate, particularly involving drugs.
Accordingly, any plans to transform the city and its environs will be welcomed by the hospitality industry, local businesses and the populace in general. The proposals are being particularly welcomed by the Pattaya City Mayor, Itthiphol Khunpleum, who thanked the cabinet for endorsing the plan, which he acknowledged as totally necessary for the city’s wellbeing and continued development as a major resort. Additionally, the mayor stressed that any transformation was only possible with the aid of governmental agencies, as the city had neither the wherewithal or ability to transform itself alone. The mayor’s sentiments also gained the support of business leaders and other interested parties in the city.
Reporter : PDN staff   Photo : Internet   Category : Travel

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