Pattaya Daily News

15 August 2010 :: 14:08:22 pm 35357

TAT Unveil “Smile@Siam” Tourism Rejuvination Campaign

The Tourism Authority of Thailand (TAT) this week launched a new campaign, tentatively titled “Smile@Siam,” in an attempt to rejuvenate the stagnant Thai tourism industry following recent setbacks and damaging events.
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Bangkok, the 15th of August 2010: Accounting for approximately 10% of the nations GDP, the tourism industry in Thailand has been negatively affected by numerous internal and external influences over the last 2-years, culminating in the recent 2-month long anti-government protests in Bangkok.

Along with the global financial downturn, European debt crisis and struggles with the swine and bird flu viruses, protests in the capital produced several violent, deadly and destructive confrontations to further damage the already fragile tourism industry. These numerous negative influences prompted countries, including the US, UK, Australia and various European nations to instate devastating travel advisory warnings against the Kingdom, fearing for their citizen’s safety.

The political tensions have somewhat eased and a return to relative normalcy in the Thai capital has been seen, however the Thai tourism industry, currently in its declared “low season,” has hit a plateau compared to the impressive heights of pre-2007 or even 2008. It is for this reason that the TAT has taken several proactive initiatives over recent months to aid the rejuvenation of the integral industry. Included in their efforts is the new “Smile@Siam” campaign.

Playing on the nation’s traditional image as “The Land of Smiles” the TAT has instigated the “smile” campaign in an attempt to re-present Thailand’s image as an ideal family friendly destination for travelling tourists, while stimulating domestic tourism and travel in the process.

Under the “Smile@Siam” campaign, the TAT is supporting the widespread slashing of hotel and holiday package prices across the nation, especially in regional and island communities, who rely on tourism as their major source of income. In the nations capital a variety of fun-filled cut price shopping and restaurant deals have been promoted in popular tourist areas such as, Khao San Road and the Siam Shopping District while regional hotspots have also been the target of several promotional campaigns.

In addition to the numerous bargains and deals that are being offered in the “smile” campaign, the TAT has organised a variety of traditional Thai heritage performances for the benefit of visiting tourists and domestic travellers. Despite tourism being a major industry in the Kingdom many tourists often overlook the rich tradition and vibrant culture that Thailand has to offer, due to insufficient or insignificant promotions.

Finally, along with the numerous international tourism promotional campaigns, the TAT have specifically targeted regional centers such as Udon Thani and Surat Thani in various discount and promotional offers levelled at stimulating tourism from within the nation.

For more information on the various promotions and discounts available from the TAT please visit their website at http://www.tourismthailand.org

Reporter : John Weston   Photo : Internet   Category : Tourism News

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teo

same same

Ali Bongo

smile, yeah right