Pattaya Daily News

14 June 2006 :: 14:06:30 pm 26398

Successful N.E. Thailand Road Show

No, - it was not an entertainment blast coming to Pattaya, but a very slick advertising campaign, advertising the benefits of holidaying in Surin, Buriram and other Provinces in North East Thailand.
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Many of these business operators in their local tourism industry, went to the trouble of having customer service centres at the Pattaya venue in the Grande Soleil Hotel on 2nd Road. Most of the promoters were emphasizing the benefits of their resorts and accommodation facilities, which encompassed everything from 5-star hotel resorts and bungalows, to Boutique tent accommodation in forested areas on a farm. Other hotels like the “Mountain View Resort in Khao Yai, offer exhilarating mountain views and spectacular waterfalls, and these areas are very popular with visitors fro city areas. It should be remembered that these areas are only a matter of 2 – 4 hours traveling time away from Bangkok, which gives the region a huge customer base, once it is properly promoted.

     With a variety of outdoor settings at their disposal many tourist operators are advertising wilderness trips, action and activity zones, plus adventure training. Many of these pursuits can be tied in with company seminars and team building exercises, which are a very lucrative market to tap into, due to the large number of people involved in a single booking operation. Annual events include the famous Surin elephant round-up, ceremonies related to the ancient temples, the Eel Festival, Long Boat Racing, the Mountain Festival, and various other activities involving rice, which is the main-stay of the region.

     With such a diverse range of things to do, the idea of a traveling road show is well founded, because statistics show that over 50% of tourist visitors to these areas are proving to come from within Thailand. The “Road Show” is designed to woo this sector of the tourism market, and whilst in Pattaya, a nice evening with good entertainment was provided for many local officials, and those connected to the tourist industry. Most of Pattaya’s officials attended including Senator Chenyut Hengtrakul, our Mayor Khun Niran Wattanasatsathorn, and many City Hall Officers, plus the manager of Pattaya’s TAT

This should not be regarded as a loss of tourist numbers for Pattaya, because both regions can work together to create reciprocal promotions, where tourists could even be offered discounts and incentives to visit both regions. This concept has worked well overseas, in that it has sold tourists on the idea of staying in a certain country longer than they normally had intended, or they have decided to return at a later date to explore new tourist areas.

Reporter : PDN staff   Photo : Internet   Category : Tourism News

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