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Pattaya Daily News

16 December 2009 :: 12:12:12 pm 30944

Singha to Launch 3 New Beer Brands in 2010

The Singha Corporation announced recently that it was in the process of preparing 3 new draft beers for production in 2010. The rapid expansion of their range directly relates to the announced downturn in the Thai beer market for 2009.
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Thailand, the 15th of December 2009 [Pattaya Daily News]: Due to some very positive feedback that was received from trial sales, Singha Marketing Manager Mr. Chatchai Viratyosin has stated that the corporation will launch three new ranges of the popular Thai beer in 2010. Black Beer, Copper Beer and Lager Beer will be the names of the new labels, which will be on shelves sometime mid-2010.

The Singha Corporation is a subsidiary of the Boon Rawd Holding, the first and largest Brewery in Thailand. They produce the Singha and Leo beer brands as well as a host of other Singha labelled products, such as mineral and soda waters. Currently the Singha Corporation holds a 65% share of the Thai beer market, which is expected to rise as a result of the impending release of 3 new ranges. Despite Singha?s relative success the Thai beer market has contracted by approximately 14% this year with a market value of between US$2.4 and US$2.7 billion falling from US$3.3 billion in 2008.

At present, the Singha Corporation operates 3 Breweries and 6 Soda Water and Drinking Water factories located in strategic Regions across Thailand. The companies well organized and efficient logistical operation allows Singha to be sold throughout the Kingdom of Thailand and in over 40 countries worldwide. The brand is fully compliant with all FDA regulations and has gained approval for sale in each country that they have decided to enter, including; the United Kingdom, America, Australia and a host of other European nations.

Reporter : PDN staff   Photo : Internet   Category : Thailand News

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