Pattaya Daily News

04 October 2010 :: 14:10:56 pm 41848

Pinktober® Breast Cancer 2010 Campaign

The 2010 PINKTOBER® campaign marks the 11-year anniversary of Hard Rock International’s support of a search for a cure to breast cancer. The month-long PINKTOBER® campaign is an initiative created to raise awareness and funds for breast cancer research, and features limited-edition products, as well as a series of live music and fundraising events at Hard Rock establishments around the world.
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The mission of The Breast Cancer Research Foundation® is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at leading medical centers worldwide, and increasing public awareness about good breast health.

 

Hard Rock International and five-time PINKTOBER™ “Artist Ambassador” Melissa Etheridge invites guests to rock out, in support of breast cancer awareness and research! For the 11th year, Hard Rock locations worldwide support the cause through the multifaceted PINKTOBER campaign, benefiting breast cancer charities worldwide. The 2010 PINKTOBER initiative gives guests a variety ways to show their support, including limited-edition PINKTOBER apparel and accessories, Pink menu offerings and live music events – all for the cause!

The global PINKTOBER launch will kick off on Tuesday, September 28, 2010, with a special appearance and performance by Oscar® and two-time GRAMMY® winner, multi-platinum recording artist and breast cancer survivor Melissa Etheridge at Hard Rock Cafe Hollywood on Hollywood Boulevard. In addition, Crystal Bowersox, “American Idol” 2010 runner-up, will show her support for the cause with a performance at the star-studded PINKTOBER launch. Event ticket and merchandise sales will raise funds for The Breast Cancer Research Foundation®.

Go PINKTOBER This October

Whether you’re headed out or settling in, Hard Rock’s PINKTOBER limited-edition merchandise gets you into the hottest color of the season – Pink! 2010 PINKTOBER products, including a collector’s edition pin, T-shirt, bracelet, robe, Pink sheets and more, will be sold exclusively at Hard Rock properties worldwide, including Cafes, Hotels, Casinos and on www.hardrock.com. Proceeds from the sale of PINKTOBER merchandise will benefit The Breast Cancer Research Foundation and The Caron Keating Foundation (UK only) with 75 percent of the retail price of each pin and 15 percent of the retail price of other products sold going directly to the cause.

  

In addition, The Bangles, Hard Rock Hotel PINKTOBER “Artist Ambassadors,” get into bed for a cure as part of Hard Rock Hotel’s Pink Sheets program. Throughout October, select Hard Rock Hotel rooms across the United States will offer special rooms dressed with Hard Rock Pink sheets. 25 percent of the room rate will be donated to breast cancer research and awareness charities.

Charity Never Tasted so Good
As part of PINKTOBER, Hard Rock Cafe locations will offer a special selection of Pink drinks and a dessert offering benefiting various breast cancer charities. Guests can visit their local Hard Rock Cafe for a delicious way to give back – it’s as effortless as picking up a fork or lifting a glass!

About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In October 2010, BCRF will award $33 million to over 170 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia. Currently, 88 cents of every dollar donated to the Foundation goes directly to breast cancer research and awareness programs. And the American Institute of Philanthropy has awarded the Foundation its highest possible rating of A+. BCRF is the only breast cancer organization to receive this accolade; and is the only cancer organization to currently hold this ranking. For more information about  BCRF, visit www.bcrfcure.org.

 

About Hard Rock International
With a total of 169 venues in 52 countries, including 134 cafes and 14 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang and Singapore. Additional hotel and casino projects have been announced in Punta Cana, scheduled to open in 2010; Panama, scheduled to open in 2012; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.

About Hard Rock Hotel Pattaya
Overlooking Pattaya Bay and outstanding in the heart of Pattaya city, the Hard Rock Hotel Pattaya is an exciting hive of activity. The hotel is the world’s 4th Hard Rock Hotel and a true destination “resort” for both pleasure and business.

 

Located on Pattaya’s beachfront, the hotel offers 320 musical themed, colourful guestrooms, completed with electronic door-lock, in-house entertainment system of blockbuster movies, satellite TV, music videos and CD players. The meeting & conference facilities and rooms are premium graded. Pattaya’s largest free-from swimming pool is within the hotel including man-made beach and private cabanas. The hotel also offers rooms for the disabled, non-smoking floor, Kings Club, Hard Rock Cafe, Starz Diner, eBar with hi-speed internet service, Foam Pool for Foam Party, Hair Salon, Fitness Center, Hard Rock Merchandise shops and not to be missed…. Rock Spa with its renowned Thai massage and a wide selection of facial and body therapies.

Reporter : PDN staff   Photo : PDN staff   Category : Member News

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