Pattaya Daily News

29 April 2009 :: 19:04:48 pm 24286

Pattaya goes for the domestic tourist market

The international tourist trade having suffered temporarily from the recent negative publicity over the Red-Shirt invasion of the Royal Cliff Beach Resort, Pattaya administration is now shifting its focus to the tourists in-country. To this end, Pattaya mayor, Mr. Ittiphol Khunpleum, held a press conference for tourist-related businesses and other interested parties, yesterday, April 28, 2009.
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Never one to give up lightly, Mayor Ittiphol is currently fostering support among the local travel and business community for the tourist revival campaign. At the press conference, yesterday, April 28, 2009, the mayor appealed particularly to Thai Hotels Association Eastern Chapter (THA-E), and Pattaya Business and Tourism Association (PBTA), in addition to other interested parties to put their full support behind his new domestic marketing campaign. Pattaya is already immensely popular among citizens from the capital, who flock here every weekend for a welcome break from the big city, but there are many communities throughout Thailand who may not fully appreciate the numerous attractions Pattaya has to offer, as Thailand premier seaside resort; it is them that Mayor Ittiphol is targeting.

In conjunction with the recently announced TAT Revive Tourism? initiative which is organising a series of road shows, Internet promotions and a raft of other inducement measures, both domestically and internationally, the hospitality industry in Pattaya City is keen to induce tourists to flock once more to the resort. However, Mayor Ittiphol told the assembled representatives that the new initiative must be co-ordinated via City Hall and asked local businesses to first submit any inducement incentives they may be planning to his steering committee. One of the prime inducements already approved is the six-month complimentary room scheme, from 1 May to 31 October, 2009, on offer to members and non-members of the THA-E Chapter. Chatchawal Supachayanont, theTHA-E President, told the press conference that he is assured of media support to publicize this particular offer.

Given the current amount of effort being put into remedial measures by all the concerned agencies, it is almost certain that Thailand will soon regain its good name and persuade temporarily reluctant tourists to once again return to one of the most popular destinations in SE Asia.

Reporter : PDN staff   Photo : PDN staff   Category : Tourism News

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