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Pattaya Daily News

16 July 2014 :: 12:07:04 pm 89965

NIDA & TCEB Hold Seminar to Urge MICE Industry In Pattaya

NIDA (National Institute of Development Administration) and TCEB (Thailand Convention and Exhibition Bureau) have held a seminar to stimulate MICE (Meetings, incentives, conferencing, exhibitions) in Pattaya city.
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PATTAYA – July 4, 2014 [Pattaya Daily News];- at 11.00 am at the Amari Orchid Pattaya hotel Mr Ittipol Khunpleum-mayor of Pattaya- , Prof Pattera Lakpetch-chief of MICE professional-chaired the opening MICE operator seminar which had been held in order to develop SMEs operators and increase competitive potential and promote MICE in Pattaya.


Mr.Ittipol said that the conference actually matched with government’s Flagship Project in order to prepare for AEC. However Thailand policies were still unclear. MICE operators development was really crucial and they need to improve competitive potential of operators so that these operators could hold seminars or huge exhibitions as professionals. In AEC the operators from other countries are free to invest therefore Thais operators need to be ready to encounter AEC so that the foreigners will opt to invest in MICE industries in Thailand. The operators can generate their own revenue from businessmen or investors.


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Ms.Jutarat Tharachai-Thailand market promoter from the TCEB- revealed that travelling and investment will increase in AEC. They had promoted the MICE industries in Pattaya for the past 5-6 years. They seen that Pattaya was a great city to invest MICE industries in because there are good public utility, infrastructure, and 5 stars hotels. However the operators and personnel need to be trained to encounter with MICE industries especially the 2-3 stars hotels so that they will be able to meet the demands of the foreigners. In addition they were ready to promote Pattaya as MICE city in near future.


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MICE industry can significantly generate revenue for Thailand and this industry can grow tourism industries too because the target group are top class tourists who have more buying power and spend 2-3 times than the average travelers. The operators expected that the seminar can develop their organizations. Nowadays the operators are developing themselves in order to support MICE travelers in AEC era.

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Reporter : Warunya Thongrod   Photo : Warunya Thongrod   Category : Business News

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