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Pattaya Daily News

14 May 2008 :: 14:05:09 pm 25261

Hard Rock Hotels Bali And Pattaya Websites Record 60% Growth

HPL Hotels & Resorts has announced that the websites of its two Hard Rock Hotels in Bali, Indonesia and Pattaya, Thailand, have collectively reflected more than 60% increase in room nights booked online for the full year 2007, as compared to 2006.?First quarter 2008 versus first quarter 2007 has already recorded a growth of 32%.
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Total bookings on both websites currently represent about 78% of the two Hard Rock Hotels? overall online bookings, making this channel an important online distribution for the properties. According to Ms Karen Chan, Marketing Communications Manager for HPL Hotels & Resorts which manages Hard Rock Hotels Bali and Pattaya, this impressive figure was achieved as a result of an intense e-commerce strategy that is tied in with aggressive Internet marketing activities.

The two hotels have also just unveiled a new look for their websites. The revamped websites? URL remains unchanged at www.hardrockhotels.net. Developed to create a greater visual impact and feel of what guests can expect of a vacation at the two Hard Rock Hotels in Asia, the new websites reflect the brand identity of Hard Rock and are now even more user-friendly for online customers to access comprehensive information on the hotels as well as provide easy access to the other Hard Rock Hotels located in different parts of the world.

The stylish design and use of sleek colours serve to bring out the exciting atmosphere that can be expected at a Hard Rock Hotel. The user-friendly website is divided into six main sections that are navigated from the top menu bar, with each accommodating a variety of sub pages and content for easy access. With black being used as a canvas, the colour impact on each page is further enhanced through the use of large, vivid images. Visitors to the revamped websites will find the look professional and yet fun and irreverent, just like the Hard Rock brand.

The two hotels are also in the process of adding content in both Japanese and Chinese languages to allow them to reach out to important source markets and provide their customers with the Hard Rock experience in a language of their choice.

Asia?s third Hard Rock Hotel in Malaysia has also adopted the new look. Scheduled to open its doors in 2009, the 252-room Hard Rock Hotel Penang will front the beautiful beaches of Batu Ferringhi, adding a vibrant nightlife and exciting music scene to the popular holiday destination.

Reporter : PDN staff   Photo : PDN staff   Category : Announcement News

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