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Pattaya Daily News

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03 December 2009 :: 15:12:26 pm 31198

Ford to Unveil New Fiesta at International Thai Motor Expo

The Ford Motor Group plans to unveil its brand new Ford Fiesta model to the ASEAN market at the Thailand International Motor Expo, which will be held at the Impact Arena in Muang Thong Thani, Bangkok.
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Thailand, the 3rd of December 2009 [Pattaya Daily News]: The all-new Fiesta model will be available for purchase in Thailand within a few months, following the unveiling to the ASEAN market at the Thai International Motor Expo.

The Ford Motor Company has decided that the new Fiesta will be manufactured locally at “Auto Alliance” Thailand’s new $500 million small car production facility. Thailand is to supply the entire ASEAN region with the new Fiesta as well as the lucrative Australian, New Zealand and South African markets.

At the Thai International Motor Expo, Ford will have a stand providing visitors with an up-close look at the new design concept of the five-door hatchback. A four-door sedan version will be available to consumers when production begins in 2010.

Mr. David Alden, president of Ford ASEAN, stated: “The ASEAN launch will write the next chapter in our global Ford Fiesta success story and continue to highlight Ford’s leadership in small car design and development. Stylish Thai and other ASEAN consumers will appreciate the uniqueness and undeniable appeal of the (new) Fiesta to express their individuality, style and sophistication.”

Since its introduction, the Ford Fiesta has been a showcase for small car engineering with fuel efficiency, good road handling and vehicle dynamics, the key aspects behind its continued success. The small car market continues to grow at a steady rate throughout the world, on the back of the continued rise in oil prices. The new Fiesta is expected to be a massive hit within the ASEAN market due to the continued development in the key feature areas previously mentioned.

Coinciding with its launch in Thailand, Ford will introduce the new Fiesta at the Los Angeles Auto Show, one of the largest car markets in the US.

Reporter : PDN staff   Photo : Internet   Category : Thailand News

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