Pattaya Daily News

08 September 2010 :: 17:09:32 pm 37828

Domestic Travel Expectations Rise with Tourist Confidence

The Tourism Authority of Thailand has revised its projected domestic tourism figures for 2010 from 90 to 93 million on the back of more long weekends and a recovery in local tourist confidence.
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Thailand, the 8th of September 2010: Despite increasing its prediction for domestic tourism number, Deputy Governor for Domestic Marketing, Vunsadej Thavarasukha, revealed revenue forecast will remain the same at 460 billion baht.

“We won’t change our revenue projection for local tourism even though average accommodation prices are lower. Tourist spending should rise after they are confident about travelling,” he said.

With over 10 million baht being outlaid on various TAT promotions this month, analysts predict TAT estimates to be inline with independent surveys, based largely on the figures from last year. In 2009 local tourist represented an estimated 87 million trips generating revenue of 400 billion baht.

The TAT’s ‘Slow Travel’ campaign, launched on Tuesday, is designed at getting tourists to spend more time seeing the unique sights of Thailand over an extended period, rather than trying to take multiple sights, but gaining little benefit from the experience.

Other campaigns to be launched over the course of September include, the Festival of the Five Regions; a golf activity Kod-Yok-Guan-Chuan-Kun-Green; the travel fair Tiew Mung-Thai-Sabay-Kha-Pao, Mai-Mohn-Mart, and Kod-Mai-Mohn-Ta-Lon-Tour.

Meanwhile, in a boost for international tourism, a recent CNN report has placed Thailand as the ‘best value for money’ tourist destination in the Asia-Pacific region. The rate comes on the back of an online survey of over 5,000 respondents, who placed Thailand at the top of the list, ahead of China and India respectively.

Reporter : John Weston   Photo : Internet   Category : Tourism News

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