Pattaya Daily News

05 January 2010 :: 13:01:12 pm 4580

Avatar Exceeds $1 Billion at the Box Office

Acclaimed Hollywood director James Cameron (Terminator Series, Titanic) has succeeded producing yet another ground breaking film in the form of the epic new Sci-Fi blockbuster, Avatar. The film becomes Cameron’s second to surpass $1 billion at the box office.
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The epic is set in the year 2154 on Pandora, a fictional Earth-like moon in a distant planetary system. Humans are engaged in the mining of Pandora’s reserves of a precious mineral, worth 100 times more than gold. The Navy – the sapient race of humanoids indigenous to the moon – resist the colonists’ expansion, which threatens their continued existence and that of the Pandora ecosystem. The film’s title refers to the remotely controlled, genetically engineered human-Navy bodies used by the film’s human characters to interact with the natives in an effort to find a peaceful solution to the conflict.

 

Avatar shot pasted the $1 billion barrier at the box office on the weekend becoming only the fifth film ever to do so. Quite astonishingly this is Cameron’s second film to have broken the barrier, the first having been the 1997 blockbuster, Titanic which took a total of $1.8 billion from its time on the box office charts. Avatar is not only a major triumph for Cameron but also Rupert Murdoch’s 20th Century Fox studios which bankrolled the almost star-less project. With approximately 75% of takings coming from the new digital 3D presentation the film has succeeded in convincing Hollywood that customers a prepared to pay more for the new technological experience. Avatar, with a budget of over $425 million – of which most of that was spent on special effects – really is made that much better by viewing it in the new 3D format.

If Avatar can take in approximately another $140 million – which by all accounts it should do – it will become the most successful film of all time, surpassing current number one The Lord of the Rings: The Return of the King. The other films to have broken the $1 billion mark are; Pirates of the Caribbean: Dead Man’s Chest, Batman: The Dark Knight and Titanic.

Film critics have been praising Avatar for returning a sense of social experience to film-going. “After a decade when watching movies became an increasingly solitary affair, something between you and your laptop, Avatar affirms the deep pleasures of the communal, and it does so by exploiting a technology (3D), which appears to invite you into the movie even as it also forces you to remain attentively in your seat.” Now, the great movie makers are rushing to work in the 3D medium, including Steven Spielberg, who is making Tin-Tin, and Tim Burton, who is completing Alice in Wonderland.

Reporter : Harry Roberts   Photo : Internet   Category : Entertainment News

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